As summer drifts over the horizon and will soon be nothing but fond memories of those long hot evenings, tills ringing as punters seek to quench their thirst amidst conversations of “not seen this the likes of this since ‘76” and “the world cup’s actually coming home”, its time to turn your thoughts to the next big money-making opportunity for licensees.

Yes, it may only be September, but is it to early to mention the ‘C’ word? We think not!

Early preparation for your Christmas Temporary Event Notices (TENs) could pay dividends in the long run. All too often customers are asking us to get them an extension far too late in the day. We are good, but we’re not magicians!

So, plan your Christmas TENs now and when the time comes all your efforts can be concentrated on maximising your festive profits. Contact 21st Century Licensing today, after all you wouldn’t order your stock at the last minute, would you?

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