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Specialist Licensing Consultants

21st Century Licensing are experienced licensing consultants based in Southend on Sea, Essex. We specialise in alcohol licence applications but can assist in a number of related areas. 21st Century Licensing currently handle over 60% of the Licensing Act 2003 applications submitted within the Southend Borough* and are growing significantly in other areas as our reputation spreads.

Our Principal spent over ten years as the lead person responsible for the police licensing team covering the Licensing Authority areas of Southend-on-Sea, Rochford and Castle Point. He went on to become coordinator of licensing activity for the whole of Essex, Chair of the Essex Licensing Officers Forum (a multi-agency, multi discipline group encompassing Fire, Gambling, Trading Standards, Child Protection, Police and Local Authorities) and also spent time as a Local Authority Licensing Officer.

Free Needs Analysis:- Our aim at 21st Century Licensing is to provide our clients with the highest level of service while still keeping our fees considerably lower than those of other licensing companies. We offer initial consultation to establish your exact requirements, free of charge and without obligation.

*Source = Southend-on-Sea Borough Council

  • cozy pub
  • buying alcohol
  • casino
  • kebab house
  • nightclub
  • lady choosing wine
  • spirits shelf
  • off licence

Alcohol Licensing

Alcohol Licensing

21st Century Licensing specialise in alcohol and entertainment applications. No matter what type of premises you run, be it a pub, restaurant, off licence / convenience store, nightclub or hotel (yes, even a bed and breakfast can need licensing) we can assist you in obtaining permission from your local authority. So whether your plan is to become a publican and you need a bar licence or you’ve always hankered to run an your local offy, you’ve come to the right place! We can offer the following services: (more…)

Licensing Academy

Licensing Academy

21st Century Licensing is committed to assisting clients new and old in ensuring their staff are fully trained to the standards expected by the enforcing agencies.

The Licensing Academy™ is now booking courses for the coming months and beyond at our Southend-on-Sea, Essex, Training Centre. We currently have vacancies on the following training course(s).

Level 2 Award for Personal Licence Holders (APLH), qualification

The APLH qualification is required to apply for a Personal Licence to sell alcohol in England and Wales. Companies within the licensed trade actively look for people with this training qualification as it demonstrates they have an understanding of their chosen profession.

The Licensing Act 2003 states that anyone wishing to sell or authorise the sale of alcohol must hold a "Personal Licence" issued by their local authority. Once you have gained the APLH qualification you need to apply for your Personal Licence, 21st Century Licensing can obtain this for you through our Personal Licence Application service.
The Course

The APLH training course provides each student with a clear understanding of the framework of law and regulation that underpins the responsibilities of the personal licence holder. This includes:

  • Licensing authorities
  • Licensable activities
  • Personal and Premises licencesObjectives of the Act
  • Operating schedules
  • Temporary Event Notices
  • Police powers and rights of entry
  • Legal and social responsibilities of the personal licence holder
  • Illegal drugs, the effects of alcohol and disorderly conduct
  • Protection of children

If your employment or job application requires you to authorise retail sales of alcohol in England and Wales you must complete the APLH course in order to apply for a personal licence.

The Examination: A multiple choice question examination immediately follows the APLH training course.
Duration: 1 day.
Course Fee: £150.00 This includes the study book, a tutor for the day and of course the examination
Course dates available: Yes! Please contact us for details

APLH Award for Personal Licence Holders

For details of the course or to make a booking please fill out our online enquiry form or call 07502 121887

Not in or around Southend? We may be able a bespoke personal licence training course for your staff at your pub or offices. (minimum numbers may apply). Ask for details.

™ = The Licensing Academy is a trade mark of 21st Century Licensing.


Links to a selection of our clients


The Boatyard
The Boatyard combines the benefits of a modern purpose-built restaurant with the classic surroundings of the Old Leigh fishing village, not to mention the excellent food.


The Vine, Leigh
The main bar area of the Vine consists of leather sofas, leather chairs and bar stools while the 39 seater restaurant caters for a more formal dining experience. The exposed brick walls and hand built wooden bar create a perfect ambiance to relax and enjoy the extensive range of food and drink.

Saltwater Beach Cafe

A local Gem…

Links to external resources
The Gambling Commission
The Information Commissioner
Better Regulation Delivery Office
The Security Industry Authority
Mandatory Condition Minimum Price Calculator
New ‘PASS’ Card Design (June 2014)

Links to Third Party Websites
Any link (be it a hypertext link or other referral device) used on this site is provided solely for the use and convenience of the visitor. 21st Century Licensing does not have any influence or control over any websites to which a link is provided which are operated by third parties and, unless otherwise stated, is not responsible for and does not endorse or recommend any third party website or its availability or contents or any agreement or understanding you enter into with a third party through a third party website. 21st Century Licensing does not accept any liability for any loss, damage, expense, costs or liability whatsoever incurred by you in respect of these third party websites.